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It
probes beyond the 'normal' information qualitative research offers. |
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It
uses NLP models to gain a new, deeper and more actionable understanding
of the brand, and how it works vis a vis key competitors, in decision
making and ownership. |
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It
probes the 'deeper structure' of individual customers thinking patterns,
and generates a fuller picture of the way people react, buy, and experience
the product or service. |
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It
delivers a total picture of the brand - and most importantly tells
you "What makes the difference?" vis a vis key competitors. |
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It
will give your brand an edge. |
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NLP
Models in Strategy, Creative Planning, and Market Research for new
brand insights. |
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There
is a new and insightful way to understand Brands. It offers new
strategic thinking and creative planning opportunities. It probes
beyond the 'normal' information qualitative research offers.
NLP (Neuro Linguistic Programming) models can be utilised to gain
a new, deeper and more actionable understanding of the brand, its
marketing communications, and how they work vis a vis key competitors,
in consumer decision making and ownership.
NLP helps understand the 'deeper structure' of individual customers
thinking patterns, and generates a fuller picture of the way people
react to messages, buy and experience the product, and perceive
the service and marketing communications. It can deliver a total
picture of the brand - and most importantly tells you "What makes
the difference?" vis a vis key competitors.
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NLP
in Strategy and Creative Planning. |
NLP
has been described as 'the study of what works'. It offers proven
models of people's thinking patterns and decision making - it looks
at "process" - how people think and make decisions, to add to the
existing understanding of the "content" - their knowledge and activities.
This provides new insights which can be important and advantageous
in brand strategy, and utilised to powerful effect in creative planning.
The result is clearer, more actionable information, facilitating
better strategic thinking and creative planning.
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The
Use of NLP Models in Brand Research. |
NLP
can provide additional and insightful ways of understanding the
patterns of thinking that guide behaviour in all marketplaces. It
provides a fresh and valuable way of understanding customers and
developing communications.
Research entails individual interviews with the target consumers,
and probes respondents patterns of thinking surrounding a given
product or service, and the resulting beliefs, attitudes and behaviours.
NLP models were developed as a result of practical research and
understanding of the way people process and code information. Each
of us has a personal "map of the world", the filter through which
we gather information, arrive at decisions, and then act. They are
understood via NLP models, and allow the researcher to gain new
insights and information to guide marketing planning.
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The
complete picture and deeper insights. |
Breakthru
brand research utilises one-to-one depth interviews, each lasting
up to 75 minutes (the group situation is not appropriate if we need
to understand individual thought processes and deeper responses),
to deliver truly stimulating results and options.
Breakthru NLP based research will deliver a different kind of feedback
when compared to more traditional research techniques (more information
about people's thinking processes, rather than the information they
normally provide), but gathers 'facts' too. Usually, the new approach
proves complementary to the client's existing research and positioning
thinking, so it will add a new level of understanding and insight,
or clarify brand dilemmas.
Tell me more please.
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